The protests in Cuba against that country’s communist dictatorship have captured the imagination of President Joe Biden and the Democratic Party. Biden has decided to launch an ad campaign targeting Cuban-American voters in advance of next year’s pivotal midterm elections.
Biden has moved far past the non-committal posture taken by White House Press Secretary Jen Psaki. While Psaki refused to acknowledge that opposition to Communism was driving the Cuban protests, Biden directly attacked Communism, at least as a named concept.
Biden said, “Communism is a failed system, a universally failed system. And I don’t see socialism as a handy substitute. But that’s another story.”
The Democrats are now using that language in digital advertising in Florida, where the sizable Cuban community contributed heavily to President Trump’s win over Biden in the 2020 election. Trump won Florida by the most significant margin in any presidential election since 2004.
Democrats have announced the week-long campaign will begin July 31 and will cost “five figures.” and will reach out to Floridians in the Tampa Bay, Miami-Dade, and Palm Beach County regions.
One ad will include the words “communism is a universally failed system” and will feature a picture of Biden. Another ad states, “As we hold the Cuban regime accountable, our support for the Cuban people is unwavering, and we are making sure Cuban Americans are a vital partner in our efforts to provide relief to suffering people on the Island.”
The digital ads will be distributed on sites like Facebook, Instagram, and other social media platforms.
Many Cuban-American voters supported President Trump in the last election, and 58 percent either identify as or lean Republican. Around 38 percent identify or lean Democratic.
The Democratic National Committee stated chairman Jaime Harrison that says, “President Biden has been obvious: the Cuban people are crying out for freedom, and the United States will continue to stand with them and hold Cuban officials accountable for their abuse of basic human rights.”