Bud Light Sales Continue Skid

Beer brand Bud Light may soon lose shelf space at retail outlets, according to a former Anheuser-Busch executive. The prediction came as the beer has continued to lose market share compared to its rivals.

Anson Frericks, who had been president of the company’s sales and distribution division told ABC News that the beer may soon lose shelf space as stores seek to place better-selling items in the same place. He said that during busy shopping times, “if you don’t have the beer available cold on the shelf, consumers pick something else.”

He said that such shelf space is crucial for retailers, which could lead to a “dramatic shift.”

Any potential change to Bud Light’s shelf availability could have a crucial effect on the brand’s future as about 80% of beer sold takes place in such retailers. Only about 20% of beer consumption occurs in restaurants or bars.

The decline in Bud Light sales appears to be holding steady, even after the end of the normally busy summer season. The company faced a 27% decline in sales in parts of August and September compared to 2022.

The overall cash value of the sales declined by more than 30% earlier this year.
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Furthermore, the company announced a nearly $400 million loss in the previous quarter due to the public boycott.

Popular opposition to purchasing Bud Light started in April after the brand announced a marketing partnership with transgender influencer Dylan Mulvaney.

A number of Bud Light’s competitors have increased their market share since the brand’s sales plunge. Earlier this year, Bud Light lost its title of the most-sold beer in the country to Modelo Especial.

Bud Light had been the nation’s most consumed beer brand for more than two decades.

Other Anheuser-Busch brands have also seen a decline in sales, including Michelob Ultra and Budweiser.

The company has hedged its position on the public pushback, quietly ending its partnership with Mulvaney, which led to further criticism from LGBT groups.