Disney Partners With Transgender Influencer In Marketing Push

Disney hired a transgender social media influencer to help sell its girls’ clothing. The partnership with Seann Altman, who is self-identified as ‘gender fluid’ shows some similarities to Bud Light’s decision to partner with transgender activist Dylan Mulvaney in April.

Altman released a video showing how to dress like Minnie Mouse. The entertainment giant shared the video to its Disney Style TikTok account.

The video shows the influencer in a red dress paired with a white petticoat and high heels. Altman also added hair buns to look more like the cartoon character. 

“I literally look like Minnie Mouse,” said Altman.

This is not the first entry of Disney into gender role discussions. The company fought a longstanding battle against Florida Gov. Ron DeSantis (R). The company publicly opposed Florida’s law barring teachers from talking about certain reproductive and gender topics with young children.

The Florida governor has shown some success in his fight against the entertainment company. Earlier this month, the new district administering the land in which Disney World is situated announced that it would end its diversity, equity and inclusion (DEI) programs.

Reedy Creek Improvement District administrator Glenton Gilzean wrote that the DEI efforts “were advanced during the tenure of the previous board and they were illegal and simply un-American.”

“Our district will no longer participate in any attempt to divide us by race or advance the notion that we are not created equal,” Gilzean wrote.

In addition, Breitbart News reported earlier this year that the company utilized a man with facial hair dressed in drag at its Disneyland resort.

Perhaps the most direct comparison to the new Disney partnership is Bud Light’s decision to team up with Mulvaney earlier this year.

The effort was widely panned by consumers earlier this year, leading to a widespread boycott. The drop in sales resulted in Bud Light losing its place as the nation’s most sold-year, which it had held for more than two decades.

Furthermore, other products made by Bud Light’s parent company Anheuser-Busch, such as Budweiser, have also seen a drop in sales.