Twitter owner Elon Musk announced that the social media outlet would rebrand itself simply as “X” starting this week. The move may represent a risky change or another success in the tech leader’s career.
The social media company’s new owner announced that many of the aspects of the company’s past would be retired through the new move.
Musk wrote on the social media platform Sunday that “soon we shall bid adieu to the twitter brand and, gradually, all the birds.”
The company’s owner also tweeted a number of posts about the perspective change. This included a possible change of the company’s default color from blue to black. He further asked Twitter users to vote in a poll about the potential change.
He also wrote that if there was a “good enough X logo,” posted Sunday, he would unveil it globally Monday.
Musk seems to be using the rebrand as a means of competing with the Chinese social media network WeChat. He had previously discussed reshaping Twitter into “X, the everything app.”
Furthermore, he said in 2022 that purchasing Twitter is “an accelerant to creating X, the everything app.”
The social media network has reportedly applied for federal licenses to use Twitter to send and receive payments. Musk has also intimated that the future iteration of Twitter would be used for video messaging.
This is not the first theme related to the letter in Musk’s business history. His growing space exploration firm is named ‘SpaceX.’ Furthermore, the billionaire’s car line Tesla has a popular version called the Model X.
Musk’s first major company, PayPal, was originally intended to be set up as ‘X.com’ before landing on its current name.
Not sure what subtle clues gave it way, but I like the letter X pic.twitter.com/nwB2tEfLr8
— Elon Musk (@elonmusk) July 23, 2023
Musk’s decision to retire the existing icon is not the first time that he’s substituted the blue bird.
Earlier this year, Musk replaced the bird with the logo of the meme “doge.” The “doge” also acts as the mascot of the Dogecoin currency, which Musk has promoted on his social media account.